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Solution to General Trade

Route To Market (RTM)

Route To Market (RTM) Distributors, registered and operating in Kenya, is dedicated to maximizing product penetration and market distribution to meet the needs of a targeted audience at the right point of sale.

We launched our operations with a singular vision: to facilitate the right products to reach the right niche market. Our journey has been guided by the principle that successful market distribution is a multi-faceted process, one that requires a deep understanding of different Route To Market components including logistics, distribution, and marketing.

The RTM Objectives are:

  • Accessing products to the right niche market
  • Taking into consideration the components of Route To Market (Logistics – Distribution – Marketing)
  • Analyzing the chain of distribution – Wholesalers, Retailers, Dukas, and Kiosks. This aspect focuses on general
  • Salesforce Principles (We have an on-ground team that enhances (QDVPPP);
  • Quality
  • Distribution
  • Visibility
  • Pricing
  • Promotion and
  • Product Sampling

Key Products; Variety of FMCG products e.g., snacks, drinks, sweets etc.


Distribution Channels: Route To Market Strategy Targeting GT indirectly